Innovation is a new way of working or delivering new products/services that aim to achieve (strategic) goals. Innovation should aim to provide something new to people, organisations and/or countries. Innovation is not only about new products, new technology or new services, but also about a new way of working and improving the current way we do things.

Innovation refers to the process of creating something new or improving upon an existing product, service, or process in a way that adds value or solves a problem. It can involve the development of new technologies, products, services, or processes, or the application of existing technologies in new ways. Innovation can also refer to the process of bringing these new or improved ideas to market, and can involve collaboration between individuals or organizations from different fields or disciplines. Successful innovation requires creativity, critical thinking, and an ability to identify and solve problems, as well as an understanding of market needs and trends.